Why Designers Should Care About Measuring Success

“How do you know this design is better?” This question stumbles even the most seasoned designers. Businesses are recognizing the importance of design and the competitive advantage that taking a design-led approach offers. Designers are moving up the corporate ranks and we’re now beginning to see titles like “Design Strategist,” “Design Director” and “Chief Design […]

prototype vs. sim—validating software and ux design

Making is designing. Use technology to make ideas real as part of the design process (not only part of the build process). Watch the rise and fall of what people change/tinker with (DIY culture) to know where you are getting it right (things that are left alone) and where you are not there yet (things that are modded). Perceptual prototyping is maturing.

the complexity curve: designing for simplicity

Beginning of a project, we understand it completely. Then we begin (and quickly realize that it is more complex than we initially thought, we add features, we hit constraints). We get to a “feature complete” state (top of bell curve): a product is maximally complex and feature complete but not really finished.

If you don’t design something, don’t be surprised if you have a crappy product.

applying behavior design

Matching academic thinking on behavior and motivation with practical web projects. Where in my product/service do I effect behavior change? Where am I persuading users to change their behavior or motivating the user to use my product in a particular way? How do I balance customer/user value with business value (both implicitly and explicitly) and how transparent am I being about my techniques and constraints?

“We should look at what kind of impact people’s behavior should have on our designs.”

faster design decisions with style tiles

We need a better design artifact than the comp / mockup (because iterating against a mockup is too much work). How can you develop buy-in for design decisions early and carry that support to the end of a project? How can you maintain client trust throughout the process and end up with few-to-no changes at the end (when you have implemented an interface)?

dork intervention — bringing design to agile

[ SXSW Bios ] #agileisbroken @karlnieb @krismet @agileisbroken Brief Agile is broken. How can designers help deliver products that users will love while grappling with the constraints of agile in corporations? With large companies rapidly adopting agile methods, it is crucial that these teams include designers to create great products. But the agile framework available […]

ordering disorder

[ SXSW Bios ] #odogrids @khoi Brief Everyone’s using grids, and grid tools and frameworks are everywhere. But do you truly understand the ins and outs of this powerful design principle, and how it’s changing along with new media and platforms? Chances are most digital designers have only a cursory knowledge of the grid’s concepts […]