“How do you know this design is better?” This question stumbles even the most seasoned designers. Businesses are recognizing the importance of design and the competitive advantage that taking a design-led approach offers. Designers are moving up the corporate ranks and we’re now beginning to see titles like “Design Strategist,” “Design Director” and “Chief Design […]
Making is designing. Use technology to make ideas real as part of the design process (not only part of the build process). Watch the rise and fall of what people change/tinker with (DIY culture) to know where you are getting it right (things that are left alone) and where you are not there yet (things that are modded). Perceptual prototyping is maturing.
Beginning of a project, we understand it completely. Then we begin (and quickly realize that it is more complex than we initially thought, we add features, we hit constraints). We get to a “feature complete” state (top of bell curve): a product is maximally complex and feature complete but not really finished.
If you don’t design something, don’t be surprised if you have a crappy product.
Matching academic thinking on behavior and motivation with practical web projects. Where in my product/service do I effect behavior change? Where am I persuading users to change their behavior or motivating the user to use my product in a particular way? How do I balance customer/user value with business value (both implicitly and explicitly) and how transparent am I being about my techniques and constraints?
“We should look at what kind of impact people’s behavior should have on our designs.”
We need a better design artifact than the comp / mockup (because iterating against a mockup is too much work). How can you develop buy-in for design decisions early and carry that support to the end of a project? How can you maintain client trust throughout the process and end up with few-to-no changes at the end (when you have implemented an interface)?
We have to design for multiple contexts (situation people are in while they are using a particular product/service): location, time, form and technology, relationship, and product ecosystems. Challenge for designers: solve problems for those contexts.
[ SXSW Bios ] @jmspool @uie Brief What separates a good design from a bad design are the decisions that the designer made. Jared will explore the five styles of design decisions, showing you when gut instinct produces the right results and when designers need to look to more user-focused research. You’ll see how informed […]
[ SXSW Bios ] #agileisbroken @karlnieb @krismet @agileisbroken Brief Agile is broken. How can designers help deliver products that users will love while grappling with the constraints of agile in corporations? With large companies rapidly adopting agile methods, it is crucial that these teams include designers to create great products. But the agile framework available […]
[ SXSW Bios ] #odogrids @khoi Brief Everyone’s using grids, and grid tools and frameworks are everywhere. But do you truly understand the ins and outs of this powerful design principle, and how it’s changing along with new media and platforms? Chances are most digital designers have only a cursory knowledge of the grid’s concepts […]
There are markers and paper being distributed, butcher paper being put up on the wall. Get ready to touch and feel, people. [ session description ] Presenter(s) Sara Summers Date 14 March 2010 Tag(s) #designprocesskillingyou