Why Designers Should Care About Measuring Success

“How do you know this design is better?” This question stumbles even the most seasoned designers. Businesses are recognizing the importance of design and the competitive advantage that taking a design-led approach offers. Designers are moving up the corporate ranks and we’re now beginning to see titles like “Design Strategist,” “Design Director” and “Chief Design […]

Wish I was there…

Here are links to notes for sessions I wish I had attended. Scott Fiddelke Brainstorming: Technology first How to rank better in Google and Bing What you see is what you spec’d Dave Poortvliet Awe-inspiring web typography you can do now Daniel Slaughter Why tiny habits give big results The best interface is no interface […]

Beyond Squishy: The Principles of Adaptive Design

Responsive web design has hit the scene like a bomb, and now designers everywhere are showing off to their bosses and peers by resizing their browser windows. “Look! The site is squishy!” While creating flexible layouts is important, there’s a whole lot more that goes into truly exceptional adaptive web experiences. This session will introduce […]

The Learn to Code Movement

As the number of companies utilizing the cloud, smartphones and API’s grow, the demand for skilled programmers is increasing but there is a problem. There aren’t enough developers to go around. By 2018, there will be more than 1.4 million job openings in the IT sector. Companies are desperate to build their products yet the […]