content strategy: what’s in it for you?

Content is the reason why people use the web. Content strategy involves planning for the creation, aggregation, delivery, and governance of useful, usable, and appropriate content in an experience. [session description] [slides] Presenter Margot Bloomstein @mbloomstein Date 12 March 2010 Article alistapart (the case for content strategy) Tag(s) #contentstrategy #cswiify