Traditionally, tv events like superbowl allowed brands to reach a huge audience. Then came YouTube (141 million: number of people watching web videos in Feb 2010). Brands tended to start out thinking that Internet video was like a big movie theater that people will watch. Then moved into the area of “viral video”. But it’s …
Continue reading “web video thunderdome: branded vs. unbranded – you decide”
holy crap, it’s andy budd. holy crap, it’s mark trammell. usability testing and user research should be at the beginning, middle, and end of of a project. regularly scheduled user research sessions can start interweaving user research into the entire process. Presenters Mark Trammell (Digg) Juliette Melton (User Experience Mgr, Lumos Labs) Nate Bolt (Bolt|Peters) …
Continue reading “developing super senses: tools to know your users”
Does this matter? If this product/site went away, would you care? Would your users care? Keep yourself interesting by experimenting without boundaries while planning your commitment. Presenters Brian Oberkirch, small good thing DL Byron, textura design Amit Gupta, photojojo Kristina Halvorson, Brain Traffic Lane Becker, Get Satisfaction / Adaptive Path Date Friday, March 13 Site …
