“Content strategy is just content planning or common sense.” Content strategy quickly begins to touch on organizational change. It’s easy to say we should be doing these things, but actually making them happen in an enterprise organization is a different story altogether. Content strategy integrates multiple disciplines, which means you should plan but also immediately start doing. “Everyone wants a seat at the strategy table.”
Panel [SXSW Bios] #notmyjob, #notmyjob2 @halvorson @james_mathewson @evany @nathanacurtis @lwelchman Brief OK. So let’s say your business has a website, a Facebook page, a Twitter account, a blog (or lots of blogs), an email newsletter, some SEO stuff, and eighty bajillion landing pages you forgot about back when it was still funny to rick-roll someone. […]
I recently began working as managing director of the web department for an institution in dire need of a web overhaul. The institution is made up of about 20 colleges. Their sites – from the main website that serves as a gateway to the individual colleges sites – all need to be (re)designed and the […]
Lack of a content strategy usually leads to stale content, unnecessary, useless, or uninteresting content. No one has been charged with its planning, care and feeding early in the process (only its generation right before launch). Information is separated from redundancy and noise due to its inherent “surprise value”. Richard Dawkins discusses the economics of […]
We can’t encourage adoption of content strategy into the web site build process unless we can demonstrate success. Has anyone found success stories on the web? Have you your own story to tell? Comment here!