content strategy: what’s in it for you?

Content is the reason why people use the web. Content strategy involves planning for the creation, aggregation, delivery, and governance of useful, usable, and appropriate content in an experience.
[session description]
[slides]

Presenter
Margot Bloomstein @mbloomstein
Date
12 March 2010
Article
alistapart (the case for content strategy)
Tag(s)
#contentstrategy
#cswiify

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blog to book

Lots of books get inspired by blogs. Why is a book a good thing for you (other than being a life-goal)? Are there methods of publishing outside the major publishers, or how do you work inside that system? What kind of information is book appropriate?

The bottom line: Find something to say. Write good stuff. Get known. Be proud of your work. Be creative in your own marketing.

Presenters
Pam Slim
Kate Lee
Stephanie Klein
Guy Kawasaki
Hugh MacLeod
Date
Tuesday, March 17

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