almost daniel » tricks http://almostdaniel.com i am a coder, an array explode(r). but here is where i write. Tue, 16 Mar 2010 21:35:25 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 ooooh! that’s clever! http://almostdaniel.com/2009/03/13/ooooh-thats-clever/ http://almostdaniel.com/2009/03/13/ooooh-thats-clever/#comments Fri, 13 Mar 2009 21:22:58 +0000 daniel http://almostdaniel.com/?p=69 Sharing secrets: hiding things in plain sight generates a special connection between the site and its audience generates delight and generates a desire to share the secret.

Presenter
Paul Annett, clearleft
@nicepaul
Date
Friday, March 13
Sites
podcast
clearleft

kano model: customers have three needs: basic, performance, and excitement. technology and functionality fulfills basic needs, user analysis helps meet performance needs via ease-of-use, but unexpected delights and secrets meet the excitement needs.

These are notes from a session at sxsw interactive. My own take on topics are mixed in with what the presenters were actually saying, so do not assume all of this content is my own.

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