web video thunderdome: branded vs. unbranded – you decide

Traditionally, tv events like superbowl allowed brands to reach a huge audience. Then came YouTube (141 million: number of people watching web videos in Feb 2010). Brands tended to start out thinking that Internet video was like a big movie theater that people will watch. Then moved into the area of “viral video”. But it’s not just a matter of aesthetics or a sure-fire style. It’s inherently something you can’t necessarily “buy”.

Presenter(s)

Mike Arauz
Bud Caddell
Date
16 March 2010
Tags
#webvideothunderdome
Sites
web video thunderdome tumblr

Continue Reading »

developing super senses: tools to know your users

holy crap, it’s andy budd.

holy crap, it’s mark trammell.

usability testing and user research should be at the beginning, middle, and end of of a project. regularly scheduled user research sessions can start interweaving user research into the entire process.

Presenters
Mark Trammell (Digg)
Juliette Melton (User Experience Mgr, Lumos Labs)
Nate Bolt (Bolt|Peters)
Carla Borsoi (VP Research & Analytics, Ask.com)
Andy Budd (Clearleft Ltd)
Date
Monday, March 16

Continue Reading »

try making yourself more interesting

Does this matter? If this product/site went away, would you care? Would your users care? Keep yourself interesting by experimenting without boundaries while planning your commitment.

Presenters
Brian Oberkirch, small good thing
DL Byron, textura design
Amit Gupta, photojojo
Kristina Halvorson, Brain Traffic
Lane Becker, Get Satisfaction / Adaptive Path
Date
Friday, March 13
Site
podcast

Continue Reading »