web video thunderdome: branded vs. unbranded – you decide
Traditionally, tv events like superbowl allowed brands to reach a huge audience. Then came YouTube (141 million: number of people watching web videos in Feb 2010). Brands tended to start out thinking that Internet video was like a big movie theater that people will watch. Then moved into the area of “viral video”. But it’s not just a matter of aesthetics or a sure-fire style. It’s inherently something you can’t necessarily “buy”.
- Presenter(s)
- Mike Arauz
- Bud Caddell
- Date
- 16 March 2010
- Tags
- #webvideothunderdome
- Sites
- web video thunderdome tumblr
holy crap, it’s andy budd.