almost daniel.

[ I usually don't copy/paste from the brochure, but this one had the best hook that I couldn't write better myself. ]

11th hour copy. Fix-it-later launches. Our users deserve more than the last-minute content we often get stuck with. And you have the power to change the game. Learn how to introduce (and sell) content strategy into your web design process.
[ session description ]

I have a feeling this presentation is going to make the best podcast to listen to. Kristina is awesome. She’d better put this on slideshare.

Presenter(s)

Kristina Halvorson @halvorson

Date

13 March 2010

Tag(s)

#contentstrategy

#csftw

#contentstrategyftw

Books

Content Strategy

Continue Reading »

Content is the reason why people use the web. Content strategy involves planning for the creation, aggregation, delivery, and governance of useful, usable, and appropriate content in an experience.
[session description]
[slides]

Presenter

Margot Bloomstein @mbloomstein

Date

12 March 2010

Article

alistapart (the case for content strategy)

Tag(s)

#contentstrategy

#cswiify

Continue Reading »

When you should get design involved? At the beginning along with everything else. You can’t compartmentalize anymore (marketing, business, design, tech; design: interaction, information, visual, info architecture). You can teach in compartments, but you can’t work in compartments. Education has to start out compartmentalized but with a goal to aggregate (inter-disciplinary capstone projects planned from the very first freshman class). You get people to swing back and forth from being the expert to being the smart guy in the room.

Presenter

dan willis, sapient

@uxcranks

Date

Friday, March 13

Site

podcast

ux crank

the pdf

Books Mentioned

the experience economy. pine, gilmore.

Continue Reading »